Following finishing my book earlier on this summer, it was really quite strange not to have such a large project to work on. Don’t get me wrong it was a great relief to know that I had finally come to the end of the writing, checking, checking again, sending and then re-reading, but after the relief, I’ve felt a little lost. After expending such a lot of energy into something that I had so much passion for and was so determined to stay enthusiastic about until the end, it was quite some feat to come out the other end with a retained amount of boundless creativity for a new project. In all honesty it’s really taken me the rest of the summer to really redefine what it is I want for my business going forward and how I will reach the true ambitions I have harboured all along.
Of course as predicted I spent much more time dedicated to the book than I thought I ever would when undertaking the commission but me being the perfectionist that I am, I just wasn’t going to let any of it fall below the standard I wished and hoped it could achieve. With that in mind, I really realise that the rest of my business has ultimately taken a patient back seat whilst I fulfilled a lifetime goal of having my own words, creative thoughts and visual ideas published in a book with my very own name on the front.
As I come out of the other side, realising that I am no longer carrying the heavy burden of any more editing, photographing, emailing, writing, styling, decision making, I can see that I can now actually give my business the attention that it deserves. The one strange thing is that somehow the burden had seemed even heavier at the finish for other reasons.
With all these thoughts in my mind and my ever over-thinking brain working in overdrive I decided it was time for a designer clear out, of my office, my paperwork and ultimately my head … all of which I find happen in sync whilst undertaking the activities as one. I wanted to revisit what it was I set out to do in 2008 when Saloukee first came into being. To reestablish my values in my own head and focus on what will really take Saloukee to where it deserves to be. So with this is mind I wanted to record my findings as reference and commitment to my both myself and my business.
so … Sarah’s values for Saloukee and herself:
- To pursue my creativity though my business
- To continue to innovate within my designing
- To challenge myself and my concepts through problem solving
- To maintain the highest quality of output in my products
- To continue to be determined and conscientious in all I do
- To achieve measurable success and be proud of it
- To articulate my visions and work intelligently
- To endeavour to always learn and expand my knowledge