Our new collection has been really well received and we’d like to thank you for everyones support. As a designer it’s always a big leap of faith launching a new collection to the world, especially when it’s been just a big thought in your head and your hands for so long.

Not only have the neon and pastel neck pieces received some very stylish press from the likes of Elle Magazine online and The Sunday Times Style Magazine but we’ve also shipped orders to clients all around the world. We’re keeping our fingers crossed for the collections continuing success : )

A lot of work went on behind the scenes to enable us to launch the collection, lots of designing, making, trials and tribulations and the culmination of much of the hard work was a day shooting the pieces. It was a fun day made possible by the work of a full team of creatives and perhaps the odd cup of tea and slice of cake … or two ; )

Photography by Sam Roberts

Make up by Kate Gill

Hair by Sonya Park Howie

Modelling by Lizzie Towndrow

Styling by Sarah Kelly and Sarah Louise Matthews

We wanted to show you a sneak peek because as we hope you can see, it really it was a very fun day and we can’t wait to plan the next shoot … which reminds us, we really should be getting our design head and hands in place again very soon  : )

Love Saloukee xxx


It’s been a bit of a whirlwind of a year and sometimes it’s nice to sit and allow yourself to realise that despite often feeling like you’re just fighting fires … that actually somewhere along the away some things were achieved. I wanted to take stock of some of the things in my business and my personal life that happened to me this year and write them down as a record to look back on and smile about:


* I had my first book published and in its first 6 weeks sold nearly 900 copies

Sarah Kelly's Paper Jewellery Book Cover

Signed copies now available online at

* I sold my work to The National Portrait Gallery as stock for their gallery shop

* I undertook 2 full day workshops teaching teachers new techniques in the manipulation of paper, not a small feat!

* I accepted a position as a visiting tutor at the School of jewellery, Birmingham

* I had record numbers of sales to customers for First year wedding anniversary gifts for their loved ones

* I did nearly 500 demonstrations of hand weaving and knitting with paper yarn to over 60 primary school children, on my own over the course of 8 days!

* I was asked to be a short course tutor of  ‘Making sculpture paper jewellery’ a course that I wrote and designed myself for West Dean College, Chichester

* I launched a new website with the skills of my web designer Matt and learnt Dreamweaver and HTML in the process

* I got my very own Mac and learnt to love it pretty quickly

* I single handedly launched two new online shops on Boticca and on

* I reached over 600 followers on Twitter and over 400 on Facebook

* I designed and made private commissions to several special clients worldwide

* I sent copies of my book to my old high school teacher (as a thank you for his guidance in my career) and to my aunty whose husband proof read my first chapter but died during the writing the following of the chapters (the book is dedicated in his memory).

* I had my work published in a portfolio book and selected to be published in 3 other books due out in 2012, as well as other press worldwide

* I managed to get to number one and two in Google when typing ‘paper jewellery’ and number four when typing ‘Sarah Kelly’ – I’ve still not managed to pip a very famous American contemporary christian singer/artist with the same name :-/

Google ranking for 'Paper Jewellery' 16.12.11

Google ranking for ‘Paper Jewellery’ 16.12.11


* I saw my best friend become a mummy after being such a beautiful pregnant lady

* I was in turn then asked to be a Godmother to her very beautiful little girl who I love so much already

* I had to go in to hospital for the first time in my life, so I quickly dealt with my fear of all things medical. I had two operations with two general anaesthetics and morphine in the space of a month … I survived both but I’m three wisdom teeth down : -/

* I then decided to commit to a studio in the Big smoke, where I would base Saloukee HQ from … beginning January ’12  : )

Papered Parlour studio

Papered Parlour studio

* I surfed in Hebridean waters on the day of the Royal wedding with my two brothers and stood up several time, it wasn’t until later in the summer in Biarritz that I finally felt what it was like to catch a ‘real wave’

* I ran over three miles none stop for the first time in my life without collapsing!

* I swam 100 lengths in under 48 minutes and raised over £200 for Marie Curie nurses

* I made maiden voyages to Norway, Ireland and Greece for the first time where I caught mackerel, drank Guiness and scuba dived


Norway, summer 2011

* I learnt to snowboard and even managed to get over the fear of the button lift and of turning … my first road trip in a borrowed motorhome will see in our New Year : )

* I went to my first wedding abroad

* I watched my big brother pass his PGCE, move out for good and become a real life teacher – god bless those 7 year olds!

* I was able to see my little brother and his wife move back to England from the Outer Hebrides after many years of strength in such solitude

* I saw friends fall in and out of love, marry, fall pregnant and get very grown up

… and all in all I came to the end of it feeling happy with where I came from … and I wanted to leave on this note … this is something I wrote for a blog on starting up a business some time ago which still feels poignant and relevant to business and life every time I read it …

“Be flexible, take every opportunity that comes your way, don’t be knocked by those that don’t believe in what you do or simply don’t get ‘it’- there’s enough people out there that will, learn to take criticism and not be offended, learn to laugh when you want to cry, surround yourself with positive people, take time for yourself, be passionate and open to new inspiration, love your friends and family more than ever…they will be the ones to help you through when times are tough. Be stubborn, vigilant and confident in your product and quite simply don’t ever give up…it will happen if you’re determined enough!”

Hoping for exciting, new prospects in 2012 … just you watch this space!

Best Christmassy wishes, Sarah and Saloukee ; ) x

It’s been some time since I felt this contented … and I am loving the fact that Saloukee is bringing me so much fulfillment, satisfaction and enjoyment. No doubt there have been many downs in the last year but somehow through all of that, Saloukee and Sarah came out the other side … grinning like a Cheshire cat!

The book is going just fantastically and I am enjoying the writing and interaction with others designers, more than I thought possible. I’m on to project two and I am hoping the rest of the book continues to be a pleasure!

I’ve also been working hard over the last week, teaching myself some lovely html to update my website. I can’t say I’m naturally gifted on the computer but I’ve actually found the challenge of learning something completely out of my comfort zone, wierdly addictive. Though I can guarantee a headache at the end of each day and I’m not entirely convinced that frowning all day is good for my wrinkles … the experience has been enlightening, none the less!

So do check out the cheeky additions to the website here … sending our love from Saloukee HQ x

Though the old site was pretty lovely and a lot of time was spent putting it all together with ‘my mate John’, the time came where I wanted to have more direct input to it myself. Now I have a beautifully simplistic website which I can update and change to my hearts content. (I am a indecisive Aquarian after all!) New editions include a news sectionwhich I hope to update regularly and a fully stocked up gallery which also has a ‘new’ section … here you’ll get a sneak peek at whats to come in the world of Saloukee.

May I take this opportunity to applaud, thank and high five all those around me who support, empathise, listen and eat pizza/drink wine with me on the days where I need sanity and encouragement. Believe me … this business would be nowhere without every single one of them!

But before you hear tears … here’s to Saloukee , friends and my shiny new website 🙂



new website home page

new website home page